Simply Social Kids provides support to kids who are challenged by social interactions. All kids will struggle socially at some point during their childhood; however others experience more frequent and consistent social awkwardness. Some children, particularly those with certain types of special needs, have a very difficult time making friends, developing solid friendships, and keeping friends. Simply Social Kids provides assistance to kids of all abilities to improve their social skills. For some children, a little fine-tuning is all that is needed, and for others, a long term, consistent approach with role playing and practice is necessary.